Toyota Automotive Colombia is the largest Toyota dealership in the country. While working with their team, I developed social media strategies aimed at increasing in-store sales, created creative concepts to promote new vehicle models, and designed ad campaigns for products and services. These efforts were closely aligned with both the marketing and sales teams to meet key objectives and KPIs.
From concept to final design, I produced a wide range of assets and planned monthly content calendars based on strategic goals—always adhering to Toyota’s brand guidelines and the legal requirements specific to automotive advertising.