Dope-Raw

Dope Raw is a Calgary-based pet food company focused on natural, raw nutrition for pets. I led the creative direction across multiple touchpoints, from packaging design and print materials to monthly content planning and the development of a Shopify website designed to convert traffic and meet KPIs. The result was a bold, dynamic brand presence that resonates with customers both online and in-store, bringing a fresh, engaging voice to Dope Raw’s visual communication across digital platforms and printed collateral.